Alicia is a huge believer in community. When her daughter began kindergarten, she dove deep into the PTA world and found areas where she could add value. Given her background in design and merchandising, she took on the school’s spirit wear program. Through this process, Social Club was created. Often times organizations continue to do things simply because that is the way it has always been done. Alicia's approach is to learn, grow, reevaluate and improve. It is important to have fun and not take ourselves too seriously. Creating matching apparel for teams and families makes the day to day a little lighter and more interesting.